Overview
Developed for a corporate event by MSD (Merck & Co., Inc.) in Dubai, this interactive racing game used Kinect-based gesture controls to offer an immersive body-driven gameplay experience. The player's car behavior was dynamically influenced by individual and team sales performance data, creating a personalized, gamified reflection of real-world metrics.
Responsibilities
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Kinect Motion Integration: Implemented body gesture controls for steering and speed using Microsoft Kinect SDK, allowing intuitive and responsive gameplay through full-body movement.
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Sales Data-Driven Gameplay: Integrated employee KPIs into game mechanics — modifying car speed, fuel pickups, and obstacle density based on team or individual sales metrics.
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Dynamic Track Generation: Designed logic to spawn track elements conditionally, ensuring unique race conditions for each player based on performance data.
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Data Pipeline & Leaderboards: Developed secure systems to ingest and translate performance data into in-game stats, live leaderboards, and pre-race UI highlights.
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Event Deployment Optimization: Tuned the build for a seamless plug-and-play experience with minimal calibration, ensuring smooth operation across multiple participant shifts during the event.
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Brand Integration: Incorporated MSD's brand visuals and campaign identity across UI, HUD, and track environments to ensure consistency with event marketing goals.